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A world where humans and Artificial Intelligence AI coexist has arrived


A world where humans and Artificial Intelligence AI coexist has arrived

A world where humans and AI coexist has arrived

As artificial intelligence (AI) has become a major keyword in society, it has become easier to find AI-based services in everyday life.

Currently, AI-based innovative services have appeared in a wide range of fields such as education, recruitment, consumption, culture, mobility, medical care, and welfare, and more advanced services are about to be introduced. The past vision of AI playing a guiding role in all aspects of human life is becoming a reality.

In this regard, we looked at how AI technology came to real life and gathered a blueprint for the future.

An AI that knows me well provides learning guidance

AI education solutions are recognized for their strength in analyzing individual users and guiding customized learning, and several use cases are emerging.

Startup Ruid is servicing the AI-based learning solution 'Santa TOEIC'. Santa TOEIC predicts the selection probability for each user and presents a learning path that can maximize grades in the shortest time.

The existing education industry is also launching AI-linked services one after another. Woongjin ThinkBig uses AI to analyze user behavior patterns to provide optimized reading and learning guides. Daekyo introduced 'Summit Speed ​​Mathematics', a service that uses AI to analyze weak types and predict the amount of learning to induce correct learning habits.

As 'edutech' led by AI becomes mainstream, the government is also expanding the use of AI in public education. The Seoul Office of Education announced on the 2nd that it will use the AI ​​textbook it has been developing since last year as one of its main business plans from the second semester. Accordingly, AI classes will be opened as elective subjects in high schools.

In addition, six public elementary schools in the district are planned to be selected as 'leading schools using AI-based English speaking practice system'. It is also decided to operate one elementary, middle, and high school that will be operated as AI-Internet of Things (IoT) pilot schools. For 10 specialized high schools, it was decided to switch to 'AI high school' or 'big data high school'.

The Ministry of Education plans to open an AI convergence education course at the Graduate School of Education and train 5,000 AI teachers over the next five years from this year.

Active in a field where fairness is important'... AI acting as interviewer and judge

The use of AI is also expanding in fields that promote fairness, such as job interviews and trials. There are criticisms that AI can be biased depending on the learned data, but the general consensus is that partial AI introduction is effective.

Midas IT has developed AI recruitment solution 'In Air'. In-Air analyzes the change of 68 points in the interviewer's face, and evaluates various job competencies while the interviewer plays the strategy game provided by the solution. In-air can also be used to collect and analyze personnel evaluation data after joining the company. The army plans to use the solution in the selection process for officers from 2022.

Genesis Lab, a technology startup, also developed a video-based AI interview solution 'Viewinter' and provided it to LG U+ and LG Electronics.

Although there are currently no cases of AI introduction in Korea, the legal field is one of the fields where the possibility of introducing AI is predicted in the future. The Supreme Court also announced in 2017 that it will prepare an intelligent next-generation electronic litigation system based on big data, including AI litigation assistant.

Overseas, research and demonstration of AI judges is in full swing. The trial prediction algorithm developed by a joint research team between the United Kingdom and the United States in 2016 learned the cases of the European Court of Human Rights and gave results similar to the actual judgment in 80% of all cases.


Estonia has decided to introduce AI judges for small claims courts of less than 7,000 euros (about 9.08 million won). AI will allow human judges to focus on more important cases.

What content/shopping items do you like? AI knows faster, better

Customized recommendation is the most popular area among AI-based services. In particular, in the field of content and shopping, where platform competition is fierce, efforts are being made to upgrade algorithms for customized recommendations to attract users.

Naver is using AI-based product recommendation system 'A-Items' in the mobile shopping service area. It recommends vendors and products that users may prefer, and when searching for a specific product, you can check products from vendors you have frequently visited or purchased in the past. Vendors with similar characteristics are also shown.

Lotte Mart introduced the Amazon Web Service (AWS) AI solution 'Amazon Personalize' for a customized product recommendation service. The solution identifies the changing needs of individual consumers based on the collected data.

Interpark also plans to apply machine learning technology to customized services in cooperation with AWS. The idea is to utilize multiple data, such as products that match when a specific product is selected, or other products purchased by consumers who have selected the same product.

Even in OTT services such as Netflix, Wave, and Teabing, and IPTV VOD services provided by telecommunication companies, AI-based customized recommendations are being highlighted as a key platform competitiveness.

According to the 'Intelligent Information Society User Panel Survey' conducted by the Korea Communications Commission and the Information and Communication Policy Research Institute last year, 56.2% of users answered that they had used a movie or video recommendation service.

Mobility, talk and run with AI

In the field of mobility, AI is largely divided into interactive infotainment and autonomous driving.

Hyundai-Kia Motors applied Kakao AI conversational voice assistant service that can help news, weather, portal site search, and operation of vehicle air conditioners to some vehicles such as the 8th-generation Sonata, K7 Premier, and Seltos. In addition to the voice news provided by a specific media company, the service can be provided with the ability to read text news on its own, voice-based vehicle control function, and weather information guidance.

The telecommunication industry that provides AI voice recognition assistants is competing in the field of home-to-car service. SK Telecom and KT launched 'Home to Car', a vehicle control service linked to Hyundai Motor Blue Link and Kia Motors UVO, in 2018. It is a method in which AI platforms 'NUGU' and 'Giga Genie' of each company are linked. Through this, it supports functions such as remotely controlling internal functions of the vehicle or remotely controlling home IoT devices from the vehicle.

It is also making efforts in the field of autonomous driving infrastructure. SK Telecom signed an agreement to develop and demonstrate technology with precision for the era of autonomous driving in May last year with the Seoul Metropolitan Government. Through this, they decided to cooperate in the development of HD map technology for the ‘Next Generation Intelligent Transportation System (C-ITS)’ demonstration project section, which builds future transportation infrastructure in downtown Seoul with technologies such as 5G and vehicle-to-object two-way communication (V2X).

Specifically, it plans to install 5G advanced driver assistance system (ADAS) in a total of 5,000 city buses and taxis. 5G ADAS is a system that helps drivers drive safely with lane departure warning and forward collision avoidance functions. Buses equipped with 5G ADAS will be able to communicate with various elements on the road, such as vehicle-to-vehicle communication (V2V) and vehicle-to-infrastructure communication (V2I).

KT will participate in the 'citizen-friendly urban park autonomous driving service' demonstration project that introduces a 5G-based unmanned autonomous driving shuttle in Sejong City, which is designated as a special zone for autonomous driving regulation-free. It plans to build a road dedicated to autonomous driving and operate a fully autonomous shuttle at the level 4 level. In addition, it participated in the construction of domestic autonomous driving demonstration complexes such as Jeju C-ITS, Pangyo Zero City, and Daegu Technopolis.

In China, self-driving taxis are being tested on major city roads.

Local mobility company Didi Chuxing announced in October that it would test unmanned autonomous vehicles in certain areas of Shanghai. About 30 test vehicles are expected to run over 10 km with people on board.

Local internet company Baidu obtained 40 licenses for the Beijing test on the 30th of last month, starting with the first test run of self-driving taxis in October last year. Through this, it will be possible to test the self-driving taxi service within an open 322km road in Beijing.

AI that is good at medical and elderly care

AI is attracting attention by providing accuracy and convenience for disease diagnosis and health care services.

Google's Scott Meyer McKinney's research team announced on the 1st that it had developed an AI that can diagnose breast cancer in the international academic journal 'Nature'. DeepMind, the developer of AlphaGo, also participated in this study.

According to the results of the study, after inputting the breast cancer diagnosis images of 25,856 and 397 women in the UK and the US, respectively, into AI, 500 X-ray images were diagnosed. As a result of the experiment, it is explained that the rate of false positives was lower than that of actual doctors.

In the case of Vuno, a bio/medical startup established in 2014, it is providing a solution that analyzes X-ray images based on AI. The advantage is that accuracy can be further improved as the amount of learning gradually increases according to the use of the solution.